Marketing template
Customer Journey Map template
A five-stage customer journey map from awareness to loyalty, with a mood line across the top.
What this template is for
Marketing diagrams map how customers move from first contact to loyalty, and how your position compares with others in the market.
The Customer Journey Map template is a good fit for:
- UX and marketing workshops
- Finding where customers get frustrated
- Presenting research to stakeholders
How to customise it
- Press Use this template to open it in the editor. Nothing to install and no account needed.
- Click any shape to change its text, then replace the example wording with your own.
- Change colours, fonts and sizes, add or delete shapes, and redraw connectors to match your process.
- Export your finished diagram as a PNG for slides and documents, or a PDF for printing, with no watermark.
Tip: Base each stage on real customer comments, and add the action you will take where the mood dips.