Marketing template
Competitive Analysis Quadrant template
A two-by-two competitive analysis that places companies in four boxes by innovation and market strength.
What this template is for
Marketing diagrams map how customers move from first contact to loyalty, and how your position compares with others in the market.
The Competitive Analysis Quadrant template is a good fit for:
- Market positioning reviews
- Strategy decks
- Pitch and investor presentations
How to customise it
- Press Use this template to open it in the editor. Nothing to install and no account needed.
- Click any shape to change its text, then replace the example wording with your own.
- Change colours, fonts and sizes, add or delete shapes, and redraw connectors to match your process.
- Export your finished diagram as a PNG for slides and documents, or a PDF for printing, with no watermark.
Tip: Choose axes that matter to your customers, and place competitors using evidence, not guesses.